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The Six Fundamental Anxieties That Each Social Network Takes Advantage Of In You (New York Magazine)
The most popular social media became that way because of their ability to tap into a person’s inherent anxieties. Understanding this fact helps reveal what makes each network tick. Every social media presses a certain anxiety button.
Pinterest succeeds in part because of fear of domestic inadequacy. Do you check obsessively because of your fear of missing out? leverages fear of career failure. exploits fear of personal failure. The fear of having bad taste hovers over every playlist. On , everyone is in a mad rush to hide their fear of looking dumb.
Have these anxieties driven your behavior on these networks? Be honest now … Read >
Ryan Holiday
Ryan Holiday quit school at age 19 and became a PR advisor to Linkin Park and Tucker Max. He’s best known as the main PR person for . Check out a few excerpts from Holiday’s first book, wherein he describes how he cracked the code of influencing mainstream media and the public. Read >
(Social Media Today)
Former technology office head for the Democratic National Committee, Bryan Whitaker, has helped push the boundaries of digital campaigning. He cuts through the fluffy marketing techniques and relies on data and testing to cultivate real results. He’s offered to share some of his tips. Read >
(Forrester)
Targeted content is still not a popular concept among advertisers, despite research showing that it improves conversion rates. When buying ads, just 35% of advertisers target small, specific audiences to promote content on social networks. Nonetheless, of those that do, 50% choose to target a demographic and 43% target a geographic location. Read >
Twitter Acquihires Big Data Visualization Team ()
Several members of the team behind Lucky Sort, a visualization and navigation engine called TopicWatch that helped to discover patterns in live data streams, will be joining Twitter. After acquiring Lucky Sort, Twitter announced the startup service would be shut down. This is a clear talent play for Twitter. Lucky Sort’s CEO, Noah Pepper, will join Twitter’s “revenue engineering department,” or as he put it: “shoveling coal into the money printing machine.” Read >
How To Protect Your Social Media Account From Getting Hacked (Social Media Today)
As companies rely increasingly on social media for exposure and branding, information security is a serious concern. Major organizations have been hacked on Twitter, Facebook, and other sites before, and that unfortunate trend will most likely persist. But that doesn’t mean you can’t protect your company from being hacked! Read >
Oregon Senate Passes Bill To Protect Privacy Of Job Applicants On Social Media (Oregon Live)
Many employers conduct their due diligence on a job applicant by nosing around their social media profiles. The Oregon Senate deemed this practice as a direct violation of one’s individual privacy, effectively banning employers and managers from requiring employees and job applicants to hand over access to their social media profiles. Read >
The top 1% of Twitter users produce 20% of the tweets, the top 5% generate 48%, and the top 15% account for 85%. Twitter’s usage is 70% mobile, according to comScore.
Infographic: The Case For Personalization In Digital Marketing (Pardot)
Consumers don’t want to give away their personal data if their not getting a personalized web experience in return. Check out this handy infographic outlining what you need to know about personalizing your marketing efforts and even automating the operation. Read >
Pardot
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Social Media Exploits Six Human Anxieties – Business Insider